A report from the previous month had claimed that Vivo India will be launching several new phones including a new U-series phone in the country. The Chinese firm has recently launched Vivo Z1 Pro, Vivo S1 and Vivo Z1X phones in India. It is expected to launch the Vivo V17 Pro smartphone in this month. Vivo India Brand Strategy Director Nipun Marya has revealed to 91mobiles that the company will be soon debuting the Vivo U10 smartphone exclusively through Amazon India
The report claims that Vivo India will begin campaigning the Vivo U10 through Amazon India later today. The Vivo U10 phone is priced under Rs. 12,000 (~$167) and it will be hitting the markets by the end of September.
According to Marya, the Vivo U-series phones made include youth-centric phones with fast charging technology. The retail package of the U-series will include a fast charger. The new series will carry ‘Unstoppable’ branding. It is speculated that forthcoming U-series may come with large-sized batteries. Marya said that 80 percent of online smartphones sales includes devices priced between Rs. 8,000 (~$111) and Rs. 20,000 (~$279). The U-series will be targeting the online market in this price range. As of this writing, there is no information on the specifications of the Vivo U10 phone.
In order to capture the online market, Vivo is also selling Z-series phone like Vivo Z1 Pro and Vivo Z1X that are priced between Rs. 15,000 and Rs. 20,000. For offline markets, it is selling Vivo S-series in the same price range in the country. The Vivo V-series costs between Rs. 20,000 and Rs. 30,000. Rumors have it that the Vivo V17 Pro phone may go official in the third week of this month.
As per a recent market research study by Counterpoint, Xiaomi is leading the Indian market with 28 percent market shared followed by Samsung with 25 percent market share. Vivo is third with 11 percent market share. Vivo India could be eyeing the second position in the India n market as the company has planned to invest Rs. 4,000 crores in the coming years to produce 5 crore mobile phones per year.