A large portion of millennial population across the world is tending towards the digital fitness trend. This is because of the increase hectic schedule and awareness of the digital fitness product. People across the globe are focusing on following a healthy lifestyle. The digital fitness market includes several digital device and application that contributed towards the growing trend fo health and fitness. Some of them are smart watch, fitness app, and smart shoes. The future of digital fitness market looks promising with increasing health consciousness among people especially young generation. Soaring awareness of the fitness device and rising demand of the user friendly health monitoring devices are other prominent factors expected to boost the global digital fitness market. Some of the other factors responsible for the growth of the global digital fitness market are-
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• Introduction of the cross compatibility product and pocket friendly fitness product by the giant in the global digital fitness market is likely to boost the in the global digital fitness market.
• Recently fit bit a U.S.-based digital fitness giant announced collaboration with IT veteran Google. This will help them to explore more lucrative opportunities in the global market. With the joint efforts both the companies have pipeline several personalized digital fitness devices to lure the customers.
• In addition to this, Apple Inc. is planning to introduce several innovative features in its smart watch ad fitness app. This is increase the demand of the digital fitness gadget in among the consumers. While, Adidas is working to spread awareness among the consumers of its smart fitness shoes through several programs and concert.
• Apart from this, leading players in the global digital fitness market is tending towards subscription business models to boost sales. Taking into account the inclination of consumers towards digital fitness devices, leading players in the digital fitness market are introducing attractive fitness subscription models to their potential consumers to boost their product sales.
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